The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode

This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo
Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starting with capabilities.
We then wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, asks is content marketing now just marketing.
The people:

Ian Truscott on LinkedIn and Twitter

Jeff Clark on LinkedIn and Twitter

Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

Ian’s Tuesday 2¢ Blog

Robert’s company: The Content Advisory

Robert’s latest book on Amazon.com

You can see Robert at Content Marketing World

The Content Advisory Blog

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media – on YouTube

More than Machines by Bush on YouTube

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