The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode

This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better together.
We end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought on the function of content in our organisations and how to define the career ladder for those working in this discipline.
The people:

Ian Truscott on LinkedIn and Twitter

Jeff Clark on LinkedIn and Twitter

Robert Rose on Twitter and LinkedIn

As mentioned in this week’s episode:

Ian’s Tuesday 2¢ Blog

Robert’s company: The Content Advisory

Robert’s latest book on Amazon.com

The Content Advisory Blog

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media – on YouTube

Ole Ola by Pitbull on YouTube

Please get in touch if you have any thoughts or suggestions on the topics we discuss.
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