The Just Cathy, Chums, Content and Chaos Episode

A shorter show this week, as a last-minute client commitment meant Robert couldn’t make it to the virtual bar, so we have a show dedicated to our chum Cathy McKnight, and Ian asks her about the real bar and her experience of Content Marketing World, including the three workshops and presentations that she ran. They cover:

Reaction to Robert’s keynote

The results from the CMI Content Marketing survey 

Content technology and the importance of an audit

The folly of one-to-one personalization

The community aspect of the conference is invaluable

How content orchestration streamlines multiple content operations.

Every piece of content should start with the audience

Collaboration between IT and business

Enjoy!

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The Links

The people 

Ian Truscott

Cathy McKnight

Mentioned in this week’s episode:

Content Marketing World

Cathy’s Content Chaos webinar with Hilton

Robert’s YouTube Channel

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter

The Beat Newsletter that we send every Sunday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

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