The Ian Picks Predictions for 2025 Episode

This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.   

The predictions or hot trends that he picks we should be thinking about in 2025 are: 

Generative engine optimization

Breaking our MQL addition

Organization realignment

More budget for brand

Zero click marketing

Enjoy!

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The Links

The people:
Ian Truscott on LinkedIn and Bluesky

The source of the predictions:

The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents

Forrester Predictions 2025: B2B Marketing and Sales

10 Actionable Digital Marketing Trends for 2025 | Smart Insights

2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360. - SparkToro

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

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