The Four Takes on Privacy and Relevancy Episode

It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel. 

They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:

Personalization in B2B.

Consumers are willing to share data for better services.

Trust in brands is crucial for data sharing.

Data deprecation poses significant challenges for marketers.

Privacy by design should be a core principle in marketing.

Data minimalization is key to effective data management.

Progressive profiling can enhance user experience.

Effective communication about data use can build consumer trust.

Enjoy!

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The Links

The people 

Ian Truscott on Linked

Jeff Clark on LinkedIn

Mentioned in this week’s episode:

John Arnold's article on the Forrester blog - Welcome To The Data-Deprived Future Of Frontline B2B Marketing 

Ken Theriott’s article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection

Drapers Connected Consumer 2024 report

Deloitte report - Connectivity Mobile Trends 

BCG approach - Personalized Customer Strategy in the Age of AI

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter

The Beat Newsletter that we send every Sunday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

Surveillance Capitalism by Evan Greer on YouTube

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