The Five Sales Enablement Things and Valuable Friction Episode

This week, we have a full complement of guests as Jeff Clark and Robert Rose join our host, Ian Truscott, for today’s episode. 

Jeff discusses 5 Key Ways Marketing Can Enable Sales and he and Ian dive into:

Buyer Needs Analysis

Market Intelligence

Story Telling

Sales Tools

Technology

Ian then joins Robert in the virtual bar for a splendid holiday cocktail and a chat about his concept of valuable friction. 

Enjoy!

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The Links

The people on LinkedIn:

Ian Truscott

Jeff Clark

Robert Rose

Mentioned in this week’s episode:

Clifford Stoll’s 1995 article in Newsweek - Why the Web Won't Be Nirvana

Robert’s new website, Seventh Bear

Robert firm: The Content Advisory

Robert’s podcast: This Old Marketing

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter

The Beat Newsletter that we send every Sunday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

Lose Yourself by Eminem - on YouTube 

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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