The Business Story Type and a Cocktail for a Job That Cares About You Episode

This week Jeff has a week off, and Ian is joined by Matthew Woodget, the business storytelling guy, for his third appearance on the show.
Matthew is a technologist, marketer, and storyteller whose marketing pedigree spans over 20 years. And, as you’ll hear, he’s an author, and he heads up Go Narrative, where he helps marketers and entrepreneurs reduce frustration, increase reach and drive growth using story structures.
On this visit to the Rockstar CMO studio, Matthew shares his Business Story Type Assessment, discusses his book, the challenges of client discovery and the common story types all of our businesses have.
And then we wind down the week with Robert Rose in the Rockstar CMO virtual bar, and over a cocktail he shares a marketing thought about content strategy and some interesting research into content marketing careers. And his new book and website, Content Marketing Strategy.
The Links
The people:

Ian Truscott on LinkedIn and Twitter

Matthew Woodget on LinkedIn and Twitter

Robert Rose on LinkedIn, Twitter and his website

As mentioned in this week’s episode:

Matthew’s agency Go Narrative

Storytelling for Action Playbook

Business Story Type Assessment

Robert's book and new website: Content Marketing Strategy.

The Content Advisory

Robert’s podcast with Joe Pulizzi This Old Marketing

Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all show notes: Rockstar CMO FM

Track List:

Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube

Figure it Out by Royal Blood – on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
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