The Building a Real ICP and Signal and Noise over a Cocktail Episode

In the Marketing Studio this week, Jeff Clark and Ian Truscott follow their 5 f’in’ steps for building an Ideal Customer Profile, using an example of a clean-tech consulting business. They run through the following steps:

Understand the target Industry, category, or sector

Define the firmographics - things like company size and revenue

Research the business goals and needs

Discover how they solve the problem today

Learn how they will buy our product or service

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss signal and noise, and an astonishing story of a company that is really cranking the handle on AI-generated content.   

Enjoy!

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The people:

Ian Truscott on LinkedIn 

Jeff Clark on LinkedIn

Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

Tune in to your ICP - by Jeff Clark

How to Rise Above Content Noise by Robert Rose

Robert’s firm: The Content Advisory

Robert’s podcast – This Old Marketing

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter

The Beat Newsletter that we send every Sunday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

Be the One by Dua Lipa on Spotify

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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