The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode

This week Jeff Clark is back in the Marketing Studio, and he and Ian Truscott discuss his 5 steps for launching integrated marketing campaigns, including:

Identifying Customer Needs

Defining the Audience

Setting Campaign Goals

Forming the Campaign Team

Planning the Program and Tactics

Executing and Measuring Success

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his experiments with Notebook LM and what this kind of AI tool means for marketers. 

Enjoy!

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The people:

Ian Truscott on LinkedIn 

Jeff Clark on LinkedIn

Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

Ian’s Tuesday 2¢ LinkedIn Newsletter

Notebook LM

Robert Frost - The Road Not Taken

Robert’s firm: The Content Advisory

Robert’s podcast – This Old Marketing

Robert’s CMI article series - Rose Colored Glasses

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter

The Beat Newsletter that we send every Sunday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

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