The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode

In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:

New Markets

Reaction to market changes

Direct and channel sales

M&A

New Category 

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers. 

Enjoy!

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The people:

Ian Truscott on LinkedIn 

Jeff Clark on LinkedIn

Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

Collecting Jellybeans - book on Amazon

Robert’s firm: The Content Advisory

Robert’s podcast – This Old Marketing

Robert’s Article - Gating Content: Where Do You Stand in the Great Debate?

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter

The Beat Newsletter that we send every Sunday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

Uptown Funk by Mark Ronson/Bruno Mars on Youtube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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