The 5 Fundamentals of Buyers' Journeys and Careers over a Cocktail Episode

This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers' Journeys:

Chose a Published Model that works for your business 

Data is the Ultimate Key to Success

Journey Tracking Can Predict Ability to Close 

The Devil is in Persona-level Details

Journey Tracking Ensures Campaign Success

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.  

Enjoy!

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The people:

Ian Truscott on LinkedIn 

Jeff Clark on LinkedIn

Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

Buyers journey research:

Adweek:  The State of the Enterprise B2B Buyers Journey

Forrester - Younger B2B Buyers

Google: B2B marketing: Connecting with new & existing business buyers

Robert’s firm: The Content Advisory

Robert’s podcast – This Old Marketing

Robert’s CMI article series - Rose Colored Glasses

Rockstar CMO:

Monday Mojo - our monthly LinkedIn Newsletter

The Beat Newsletter that we send every Sunday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube

The Journey by Fat Boy Slim on YouTube

Surf Rider by The Lively Ones on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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