The 5 F'in' STARS and Content Beyond Websites Cocktail Episode

In the Marketing Studio this week, Jeff Clark and Ian Truscott continue to discuss the STARS model, from Michael D Watkins’ classic business book “The First 90 Days” and consider how it fits with their 5 F’in’ Marketing Fundamentals. 

Ian then joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar for a cocktail and marketing thought about creating content beyond your website, in this era of social media algorithm changes and zero-click.

Enjoy!
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The people:
// Ian Truscott on LinkedIn 
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:
// Picking the Right Transition Strategy by Michael D Watkins on HBR
// The First 90 Days by Michael D Watkins
// Zero Click Research by SparkToro
// The New Facts About Your Owned Media Strategy by Robert on the CMI Blog 
// Robert’s firm: The Content Advisory
// Robert’s podcast – This Old Marketing

Rockstar CMO:
// Monday Mojo - our monthly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Star Man by David Bowie on Spotify

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