Rockstar CMO Solo: Tune in to the Business and it’s ICP

Due to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. 

In this solo performance, he shares:

The Five B2B Marketing Fundamentals

Understanding Business Objectives

Evaluating Company Status with the STARS Model

Market Understanding and Customer Profiles

Market Dynamics and Changes

Creating Your Ideal Customer Profile

 
Enjoy!

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The Links

The people:
Ian Truscott on LinkedIn and Bluesky

Mentioned this week
Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals

Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn

Previous episodes and all the show notes: Rockstar CMO FM.

Track List:
We’ll be right back by Stienski & Mass Media on YouTube

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