Disrupting LinkedIn to Attract High-value Network with Yakov Smart

Author: Kent Ritter
Published: Tue 02 Feb 2021
Episode Link: None

Your LinkedIn profile is a priceless capital raising asset. And with few live events happening, LinkedIn is becoming the dominant platform to build relationships with investors. Today we speak with LinkedIn marketing expert Yakov Smart about how you can use LinkedIn to attract high net worth investors. After chatting about Yakov’s start in the industry, we reflect on how LinkedIn has replaced many offline networking opportunities. Yakov then shares insights into why LinkedIn is so valuable for networking. We dive into Yakov's best practices for adding value and finding investors while also filtering out the prospects that don’t fit your needs. Yakov discusses the top ways to create your network, touching on the differences between LinkedIn’s free and paid accounts, using search functions to your advantage, and how you can build rapport with new connections. Later, we talk about what you can do to make your profile stand-out before looking into the key metrics that will help you measure your progress. LinkedIn has become an easy and efficient way to attract high-end investors. Tune in to hear how you can take your LinkedIn marketing to the next level.

Key Points From This Episode:

● Introducing today’s guest, LinkedIn marketing expert Yakov Smart.

● Yakov shares his background and how he built his LinkedIn networking empire.

● How LinkedIn has replaced conferences for networking opportunities.

● Why LinkedIn is a better networking tool than other platforms.

● Yakov’s best practices on targeting and marking with intent.

● Hear the top three ways to give value through LinkedIn.

● The importance of creating an attractive LinkedIn profile.

● Exploring ways that you can search for connections on LinkedIn.

● Why Yakov rarely posts on LinkedIn.

● Advice on making stand-out LinkedIn profiles.

● How you can narrow down your search and start building a list of people to contact.