S01: Loving a Life of Trial and Error with Michelle Tyler

Michelle Tyler is the founder of Genuine-Ginger which provides marketing content and strategy for brands that keep it real, mainly in the consumer packaged good space. Everything from branded recipe videos, stop motion videos, recipe development, food photography, product photography, social media photography, strategy, blogging and copywriting tailored to your brand voice to genuinely connect people - one photo, one video, one post, one blog, one recipe at a time.

For many, it takes a long journey to find what makes them happy day in and day out. For Michelle it was a series of trial and error to finally get to where she is today.

With a love of food, an eye for creativity, and experience in marketing, she set out to create something that fit who she was.

Michelle is all about the end product, all you have to do is check out her delicious looking work to realize that. But she's also passionate about the journey to that product. This is true in her business and in the way she lives her life. 

Find Michelle Online:

Website - http://genuine-ginger.com/

Instagram - @genuine.ginger

Some Questions I Ask:

• Was it hard to pursue your passion with expectations from your family? (6:18)
• Have you discovered a work/life balance that works for you? (11:41)
• What's the best way to find and get help from others? (21:13)
• Why did you decide to create the type of content that you make right now? (23:20)
• What are the small things you need to do everyday to make your own creation into your job? (24:37)

In This Episode, You Will Learn About:

• The importance of trial and error
• How to find the perfect work and lifestyle balance
• What to do when the position you want in your head doesn't exist
• How to make genuine connections everywhere (yes even on social media)

Music Composed by John Zarcone