S1 Ep4 | The Birth of SponCon
- Author
- Critical Frequency
- Published
- Tue 16 Nov 2021
- Episode Link
- https://www.spreaker.com/user/15244480/riggeds1ep4
The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.
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