Mankeeping: When She Becomes His Emotional Manager

In today’s episode of Rich in Relationship, host Rich Heller dives into the buzzword everyone’s been talking about lately: man keeping. From Forbes to The New York Times to social media, this topic is sparking conversations about emotional labor, balance in relationships, and how men and women are redefining their roles in modern partnerships.We explore questions like:Why do women often feel like they’re carrying both their own emotions and their partner’s?How does the history of household roles shape today’s expectations?What strengths do men bring to the table that can help close the emotional gap?How can couples shift from resentment and imbalance to teamwork and respect?Rich breaks down why many men struggle to recognize invisible emotional work, how cultural conditioning plays a role, and—most importantly—practical ways couples can rebalance responsibilities without turning it into a fight. This episode is packed with strategies for both men and women to step up, communicate effectively, and build stronger, more connected relationships.🔔 Don’t miss the next episode where we flip the script and talk about woman keeping and the future of relationship dynamics.👉 Subscribe to Rich in Relationship for more insights on love, respect, and building lasting partnerships.