Derelee Potroz-Smith - Global recognition for wool innovation

Dom talks with Woolchemy co-founder and CEO Derelee Potroz-Smith about its recent win at the IDEA® 2025 event in Miami, the opportunities it presents for the company in the US$125b industry and how they developed the world’s first hygiene-grade wool capable of replacing petroleum-based plastics in disposable hygiene products.

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