Henrique Moniz de Aragão: Aligning the B2B Sales Process with Buyer Behavior

“80% of the time, by the time a customer reaches out to a vendor, they've already made up their mind.”

That’s just one of the many nuggets of truth that Henrique Moniz de Aragão of Ultimate.ai shared with us in this week’s RevAmp podcast. He had a front-row seat to the explosion in the B2B software market in his previous role as the VP and GM of EMEA at G2. 

In our conversation, he provides a deep understanding of how buyer behavior has changed and how marketing and sales organizations are evolving to match buyer expectations.