Building community, in the context of beer and sport: With Ballard FC

Today we sit down with Lamar Neagle and Sam Zisette, two of the co-founders of Ballard FC. Ballard FC is a USL 2 team based in the Ballard neighborhood of Seattle, and had its inaugural season in 2022.  USL 2 is the fourth tier of the US professional soccer system, MLS being the top tier, USL 2 being a semi-professional fourth tier.

We talk about: 

• Forming a brand new organization from scratch, taking an idea to reality and a team playing in from of a packed out Interbay Stadium in its inaugural season;
• How soccer builds community;
• Startup founders being the jack-of-all-trades!
• How to get the word out - social media, traditional media, events;
• Thoughts around how to build a squad.

Cheers to the new USL 2 season, and "Up the Bridges!"

Links:

Ballard FC - https://www.goballardfc.com/
USL2 - https://www.uslleaguetwo.com/
Reuben's Brews - https://reubensbrews.com/