Why Paid Membership Is the New Loyalty
- Author
- Doug Stephens
- Published
- Wed 28 Feb 2018
- Episode Link
- https://retailprophet.libsyn.com/why-paid-membership-is-the-new-loyalty
Each year the retail industry invests billions of dollars in customer loyalty programs but do they actually make customers more loyal? In this episode Doug explores the surprising truth about our loyalty to retailers and why a new breed of program is turning the industry on its head.
