442: Things don't get better- You get better with Jeni Britten Bauer

In this episode with Jeni Britten Bauer, we discuss:

• Your name being more than just letters and sounds; your know is your reputation. 
• Don't take no for an answer. Keep trying.
• How Jeni got her start making Ice Cream.
• Starting small. 
• Collaborating with your community and cross branding products. 
• Continuous improvement.
• Why you need to be consistent to develop loyalty.  
• Hand picking the people you want on your team. 
• How trusting in others leads to them rising to the occasion.
• Diversify with retail if possible. 
• Small local community markets serving as incubators.
• Understanding that your business is able the food; its all about the people. 
• The influence of mail order.
• The benefits of growing slowly and not taking outside investment. 
• Have great communication skills. 

Jeni Britten Bauer has been making ice creams professionally for two decades. The first Jeni’s Splendid Ice Creams opened in 2002. Her ahead-of-the-trend vision—using whole ingredients and dairy from grass-pastured cows—coupled with inspired flavors sparked the artisan ice cream movement more than a decade before it would become a top food trend. Jeni is a James Beard Award-winning author of two cookbooks and has been recognized by Fast Company as one of the most creative people in business.