94: How to Boost Guest Retention for Massive Growth

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Restaurant owners, are you struggling to maintain steady growth despite your marketing efforts? 

The answer might be simpler than you think. In this eye-opening episode, Ewan Thompson, Chief Performance Optimizer for Hospitality Benchmark Services, reveals the startling truth about guest retention that could be costing you six figures in revenue.

Did you know that returning restaurant guests spend 20% more per visit than first-timers and bring in 10-15% more people with them? Yet the hard data shows that 90-95% of restaurant guests never return after their first visit. This isn't just a statistic—it's a massive growth opportunity hiding in plain sight.

Ewan breaks down his proven guest retention playbook, explaining why five-star reviews and excellent food simply aren't enough anymore. "We've got to be emotionally connecting with our audience, and we've got to be doing it consistently," he explains, detailing his "emotional advantage" framework that transforms ordinary service into memorable hospitality through four key touchpoints: welcome, guide, personalize, and appreciate.

What makes this conversation particularly valuable is how it challenges conventional restaurant wisdom. Rather than pouring resources into costly guest acquisition or discounting (which Ewan warns creates "loyalty to the discount, not loyalty to your business"), he advocates for a systematic approach to retention that elevates every aspect of your operation. 

The most successful restaurants create genuine emotional connections and make it remarkably easy for guests to return.

Ready to stop leaving money on the table? Download Ewan's guest retention playbook and emotional advantage framework from the show notes and start transforming your approach to hospitality today. Your guests—and your bottom line—will thank you.

Resources:

Ewan Thompson

The Guest Retention Playbook – the exact framework we use with operators to drive 6 figure growth through guest retention   - Get your free copy of the Guest Retention Playbook

 The Emotional Advantage –   4 touchpoints to elevate your Order of Service with emotional intelligence - Download your free guide to deepen guest connections and drive loyalty.

P.S. Ready to take your restaurant to the next level? Here are 3 ways I can support you:

1. One-on-One Coaching - Work directly with me to tackle your biggest leadership challenges and scale your operations with confidence. Learn more at christinmarvin.com
2. Multi-Unit Mastery Book - Get the complete Independent Restaurant Framework that's helped countless owners build thriving multi-location brands. Grab your copy at https://www.IRFbook.com
3. Group Coaching & Leadership Workshops - Join other passionate restaurant leaders in transformative group sessions designed to elevate your entire team. Details at christinmarvin.com

Podcast Production: https://www.lconnorvoice.com/