1. EachPod

EP 49: Don’t Lose the Donor: Keeping Fundraising Human in a Tech-Driven World with Sterrin Bird

Author
Virtuous Software
Published
Tue 02 Sep 2025
Episode Link


In this episode of The Responsive Lab, co-hosts Carly Berna and Scott Holthaus sit down with Sterrin Bird, long-time fundraising leader and nonprofit executive-in-residence at Attain Partners, for a conversation on how technology can support—but never replace—the deeply human work of fundraising.



 



Sterrin unpacks:




  • Why so many orgs still get “donor-centricity” wrong


  • How AI agents can support mid-level and major gift fundraising at scale


  • Why donor trust is your most valuable currency—and how to protect it


  • What truths about fundraising will never change, no matter the tools



 



You’ll walk away with clear direction on how to evaluate AI tools, use them to solve your biggest problems, and keep community, belonging, and authenticity at the heart of your work.



 




 



Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist

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