1. EachPod

282. Are you speaking to your dream client or just... everyone? (How to Niche Down without Scaring Clients away)

Author
Rebecca Hay
Published
Thu 08 May 2025
Episode Link
https://rebeccahay.com/podcast/282/

Wondering why you keep attracting the wrong clients—or no clients at all? In this episode, Rebecca Hay reveals why vague messaging is hurting your business and how niching down as an interior designer is the key to success. You'll hear a simple 4-step process to clarify your message, attract dream clients, and finally feel aligned in your marketing. Plus, Rebecca shares practical examples you can start using today.

Episode Highlights:

  • Why broad messaging repels ideal clients

  • How to niche down without limiting your business

  • An exercise to identify your true dream client

  • Website and Instagram tweaks that make a big impact

 

Ready to stand out? Join the Standout Designer Bootcamp: www.rebeccahay.com/bootcamp

 

Download our Free Resources

➡️ Pre-qualify your clients with my Discovery Call Script

➡️ Stay confident from beginning to end with my Consultation Checklist   

➡️ Looking for a quick infusion of cash? Grab my 4 easy ways of increasing your revenue

 

Looking to elevate your business? Learn more about our courses

➡️ Want the complete blueprint to calculate your design fee with confidence and ease? Learn more about my Pricing with Confidence course

➡️ Want to be the first to know when Power of Process is returning? Click to learn more about the business blueprint for interior design firm owners.

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