The social determinants to adopting digital grocery retail technology

Today, shopping is increasingly digital, the retailer and customer completely separated, and a customer’s value lies not in their friendly wave as they enter a store, but in the data displayed in their online behaviour. 

Dr Kimberly Thomas-Francois, Thompson Rivers University, Canada, and Professor Simon Somogyi, University of Guelph, Canada, are scholars of consumer behaviour in the food business and are particularly interested in how technology shapes food retailing – a concept called ‘digital grocery shopping’.

Read the Research Features article: doi.org/10.26904/RF-147-4481154037

Read the original Research: doi/10.1108/BFJ-06-2022-0510