Go Green Or Go Bust? The Profitability of Eco-Technology

Green innovation is often seen as the key to sustainable growth. But, not all eco-technologies deliver the same results.

Cheng Qiang from Singapore Management University examines how pollution prevention and pollution control impact firms’ profitability and environmental performance, revealing why prevention strategies offer greater financial and environmental returns.

Read the original research: doi.org/10.1016/j.jacceco.2024.101706