Genderly: Language, Bias, and Representation in Film Criticism

What can film reviews tell us about gender bias in the movie industry?

Dr Wael Khreich from the American University of Beirut explores this question with Genderly, a custom-built AI tool that analyses the language of 17,000 professional reviews. His findings reveal that female-led films are far more likely to be judged through a biased lens—subtly and overtly reinforcing stereotypes. This research sheds light on how language shapes perception, influences careers, and contributes to broader societal inequalities.

Read the original research: doi.org/10.1371/journal.pone.0316093