Most people think it will be difficult selling gym memberships once gyms start to re-open. I believe that with the right strategies in place, it will be easy. Concept 1: it is all about a person's goals. Do not forget to do an effective needs analysis the next time you have a customer on the phone. Concept 2: personalize a tour. Gone are the days of museum tours. Those get stale and do not really cater to what a customer wants to see. Concept 3: great brands charge premium pricing. Just because the world has been shut down does not mean you need to start discounting your product/service.