All objections really mean 1 of 2 things. First it is about that the customer did not see enough value in the experience that the sales person gave them. Secondly, a customer gives a wide variety of objections such as "I have to think about" or "I want to shop around first". In this episode you will learn the 5 steps to overcoming an objection-Listen, Empathize, Isolate, Re-enthuse and finally come up with the solution. Never be at a loss for words the next time someone says no.