In sales, very often we ask many questions. The problem, however, with asking questions is most often they do not further the cause of getting someone to say "yes" to purchasing your product or service. In fact, many times we actually talk someone out of a sale because we end up sounding too salesy. We spend most of the time talking about "what" and "how" we do things and less time about "why" someone would care.
Powerful sales questions, however, can have three profound effects on the outcome of a sale.