6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER
- Author
- Drew Neisser, Gina McDuffie
- Published
- Sun 05 Mar 2017
- Episode Link
- https://renegadethinkersunite.libsyn.com/episode-6-gina-mcduffie
Gina McDuffie of VER, one of the largest video/audio equipment providers in the world, shares how she helped evolve what was Video Equipment Rentals into VER, not just from a naming standpoint but also how they marketed and interacted with their global customer base.
