463: CRO: Friend or Foe?

Joelle Kaufman has been both a CRO and a CMO—and she’s here to tell you: if sales and marketing aren’t on the same page, you’re leaving revenue on the table. 

In this Huddles Quick Take, Joelle outlines the three most common mistakes CMOs make when trying to align with sales—and how to avoid them. From pipeline goals to budget tension to attribution battles, Joelle shares how CMOs can build better partnerships that actually drive revenue. 

What You’ll Learn: 

• 3 alignment mistakes that keep marketing and sales at odds 

• Why obsessing over MQLs sends the wrong signal 

• How shared pipeline goals help unify teams 

• The real problem with attribution finger-pointing   

For the rest of the conversation with Joelle, visit our YouTube channel (CMO Huddles Hub) or click here: https://www.youtube.com/watch?v=64XHb_E7UT4. 

Get more insights like these by joining our free Starter program at cmohuddles.com.  

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/