346: From B2B Customers to B2B Advocates

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more. 

Featuring CMO Huddlers: 

• Tejal Parekh (Previously CMO Terminal) 

• Marca Armstrong of Passport 

• Grant Johnson of Billtrust (Previously CMO Emburse) 

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/