314: Awareness is Delicious: B2B Content Recipes

"You can’t eat awareness,” says the non-believer.

“Awareness is delicious,” says Josh Machiz.

On this Renegade Marketers Unite, Josh blows the lid off B2B content marketing. With a penchant for going viral, Josh shares success stories from 9 impressive years at NASDAQ and how he’s brought his turn-content-into-revenue skills to his current role as partner at Redpoint Ventures. 

It’s about being bold, about being funny, about the power of becoming a newsworthy brand. It’s about deciding where to invest your time. It’s about how a short-form appetizer can increase long-form consumption. Any maybe… it’s the best argument out there for why B2B brands should be on TikTok!? 

For full show notes and transcripts, visit https://renegade.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/