Alex Southey - How to Invest In Your Music & Calling Attention to Previous Releases

Joining us today on episode 14 is singer/songwriter Alex Southey. On March 31, 2021 Alex released his third album ...And the Country Stirred. Alex utilized email campaigns to connect with his audience during the release process, not only giving them the opportunity to hear his songs first, but asking them to help him determine what his next single should be leading up to the album’s release.We talk about results of that approach, and why he’ll continue to let his listeners in on that process with musical releases going forward, and why it was the right time to hire a PR company to assist in the album’s promotion. Alex also has a really great idea for bringing attention to older releases in the form of B-Sides to new releases.If you have music you would like us to hear, or have a great release day rollout plan you want the world to know about, send an email with your EPK and release plan to: [email protected] you so much for listening, and Welcome to Release Day!Theme music composed by Evan Denley.Reference Links:Alex Southey's Website - https://www.alexsouthey.com/CFMA - https://folkawards.ca/The Gilberts - https://thegilbertsband.com/homePharis & Jason Romero - http://www.pharisandjason.com/Big Little Lions - https://www.biglittlelions.com/CBC Searchlight - https://www.cbc.ca/music/searchlight/#/welcomeStranded Fest - https://www.facebook.com/StrandedFestRelease Day Spotify Playlist - https://open.spotify.com/playlist/0GbiC5YorhQObK1n3FndhJ?si=l0sbbP1ARnaWaDbFRVzpEwRelease Day Website - https://releasedayseries.com/

"Release Day," an ongoing series where we sit down with Canadian musicians of all genres to discuss their latest releases from singles to albums, and their strategy behind releasing it to the world.

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