Episode 132 The Most Powerful Marketing Tool in 2023

Author: John Hulen
Published: Thu 22 Dec 2022
Episode Link: https://relationshipsandrevenue.libsyn.com/episode-132-short-form-video-marketing-tool

Here's an outrageous, provocative and bold statement — you will reach more people on video than you will through print. Why? Because video is more engaging . . . and that's what John is talking about today.

Listen in as John discusses the most powerful marketing tool — short-form videos — and how small businesses can get started with this tool to take advantage of it right away.

Listen to this episode to learn more:

[00:00] - Short-form video — the most powerful marketing tool

[01:48] - Why short-form videos are highly effective

[03:07] - Why is it important to keep videos under a minute long?

[06:07] - Tips for business owners, marketing managers, social media managers, and content producers

[08:58] - Starting with short-form videos

[11:56] - Software you can use to create videos

[12:47] - Top search engines in the world

[13:55] - Some statistics about short-form videos

KEY INSIGHTS:

Nearly 90% of companies and organizations create videos for marketing purposes.
People spend an average of 16 hours a week watching online videos this year in 2022.
33% of all online activities are watching video content.
According to CXL, the number of hours spent watching videos has grown by 52% over the last two years.
Videos are known to work effectively because people absorb as much as 95% of the message in video content.
The ideal length of a short-form video is no more than 47 seconds.
TikTok is the go-to search engine for Gen Z.
Short-form videos have the highest ROI of any social media marketing strategy.

EPISODES MENTIONED: