John talks to Stacey Brown Randall — business owner and founder of Stacey Brown Randall, creator of Building a Referable Business, author of Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion, speaker, coach, podcast host, wife, and mother.
Listen to this episode to learn more:
[00:00] - Intro
[05:04] - How Stacey started her business and became a referral queen
[07:55] - Mistakes to avoid when generating referrals
[10:13] - How Stacey's strategy for generating referrals is so different yet successful
[12:26] - Referral etiquette
[17:32] - The most important driver of referrals
[19:55] - Things to keep in mind while referring someone
[23:01] - About her book Generating Business Referrals Without Asking
[28:43] - Ways that people can work with Stacey
[32:19] - About her podcast Roadmap to Grow Your Business
[34:35] - Ways Stacey improves her significant relationships
[38:39] - Who is investing in Stacey right now
[40:58] - Stacey's top habit
[42:26] - Books Stacey is reading that help her grow
NOTABLE QUOTES:
"Understand that referrals come from relationships that have to be maintained, and it's your job and your obligation to protect and honor and respect those relationships."
"If you do great work, you absolutely deserve referrals, but you do not owe them. So you have to be willing to do a little bit of work to receive them, and you can't do the things that make everybody, including yourself, uncomfortable or feeling desperate."
"It takes two things for a referral to happen: desire and opportunity."
"When we can impact how our referral sources feel about us, and how I want them to feel about me or feel about you… we then earn the opportunity to direct how they think."
"When you give a referral, your reputation goes with it every single time, and if the referral goes wrong, it is on you to help make it right."
"Life is all about relationships and we get out of them exactly what we put into them."
BOOKS MENTIONED:
USEFUL RESOURCES:
https://www.staceybrownrandall.com
https://www.instagram.com/staceybrownrandall/
https://www.facebook.com/staceybrandall
https://twitter.com/staceybrandall
https://www.linkedin.com/in/staceybrandall/
https://tinyurl.com/StaceyBrownRandallBook
https://tinyurl.com/RoadmapToGrowYourBiz
CONNECT WITH JOHN
Website - https://thejohnhulen.com
Instagram - https://www.instagram.com/johnhulen
Facebook - https://www.facebook.com/johnhulen
Twitter - https://www.twitter.com/johnhulen
LinkedIn - https://www.linkedin.com/in/johnhulen
YouTube - https://www.youtube.com/channel/UCLX_NchE8lisC4NL2GciIWA
EPISODE CREDITS
Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/