1. EachPod

Cindy McGovern: Sales Seen Through a Different Lens

Author
Dr. Ron Kaiser
Published
Tue 14 Apr 2020
Episode Link
https://www.thementalhealthgym.com/

When we think of sales, we often picture a person coming to our doorstep promoting their product or a car dealership employee that tries to trick us into buying a car we don’t need because he’s working on commission.


This is one of the reasons why many people try to avoid this industry. But sales means helping other people get what they want, and the truth is that it is not a business skill, it’s actually a life skill that we all practice whether we realize it or not.


In today’s episode, we have a very special guest, Dr. Cindy, who both lives her life with enthusiasm and can help all of us to live ours the same. We discuss the misconceptions around sales, the five steps of a sales process, and the reasons why sales are part of our lives every day, regardless of the industry we’re working in.


Dr. Cindy McGovern is an expert in the areas of sales, interpersonal communication, relationships, and management, and she has earned her reputation by helping literally hundreds of companies to grow their business. She is a popular and inspiring speaker, and the author of The Wall Street Journal bestselling book, "Every Job is a Sales Job". As CEO of Orange Leaf Consulting, she has coached and guided companies and individuals to achieve professional success and sustainable revenue growth. Due to her amazing work, she has earned the reputation of “The First Lady of Sales”.


Listen to Episode 33 of Rejuvenaging, to learn several pieces of advice particularly useful during this pandemic that, for most of us, radically changes the way we live our lives.   


Questions I ask:

  • Can you tell us a little bit about your journey and how somebody with a doctor's degree becomes the First Lady of Sales? (03:28)
  • Nowadays, what do you do during the course of a normal week? (04:46)
  • Can you explain the concept of your book, “Every Job is a Sales Job”? (08:30)
  • Do you have any advice for the people who are dependent upon public contact in the health field? (17:54)
  • What advice do you have for someone who’s been following a particular direction for three or four decades, and now they’re thinking about pivoting? (23:42)
  • What makes you so enthusiastic and what keeps you going at this high-level dynamic pace that you use? (27:32)


In this episode, you will learn:

  • The categories of people that reach out to Cindy for coaching. (05:28)
  • One of Cindy’s most important qualities that have made her so successful. (06:35)
  • A short overview of the five steps of the sales process to get what you want. (11:18)
  • The differences between a transactionship and a relationship sale. (15:25)
  • Cindy’s advice for the people who had lost their jobs or are on the verge of losing it due to the COVID-19 pandemic. (21:32)


Connect with Cindy:


Useful Rejuvenaging Resources:

TEDx Talk: Aging Enthusiastically to Make the World a Better Place

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