RMT011 Why you should use LinkedIn Publisher (with Viveka von Rosen)

Have you heard of LinkedIn’s Publisher feature? This nifty tool is often under-utilized. In this toolbox episode, Leary catches up with LinkedIn expert Viveka von Rosen for some quick tips on how to use Publisher to set ourselves apart from others.

In this 11-minute episode, Viveka shares the benefits of using LinkedIn’s Publisher feature. Publisher:

1. Makes your content searchable.


2. Positions you as an expert in your field.


3. Increases your visibility.


4. Increases engagement with your content.


5. Can lead you to more business.

She goes on to share the “must dos” for posting with Publisher. Take a listen. You’ll be surprised at how simple and straightforward it is.

If you aren’t currently using LinkedIn’s Publisher, consider giving it a try and let us know what you think in the comments section below.

Resources mentioned in or related to this episode that you might find helpful:

• How to Use LinkedIn Publisher to Get More Visibility, an article by Viveka von Rosen, offers insight on the elements of a good post, how to determine publishing frequency, sharing best practices, and more.


• How to use LinkedIn to supercharge your next transition with Viveka von Rosen, Episode 31, provides practical tips, and a few cautions, as you prep your profile and gear up for change.


• B2B LinkedIn Launchpad Training Series, Viveka von Rosen’s comprehensive ebook to get you and your business off and running with using LinkedIn for B2B purposes.