Leading with passion: Martijn Joris on what it takes to go from idea to startup

Twikit, an HP Tech Ventures' partner and investment company, brings mass customization to organizations all over the world. Using Twikit's powerful software, companies can digitize their workflow and digitally manufacture personalized products at a large scale, on-demand. Run by a passionate team and dedicated leadership, Twikit is reinventing the future with the power of mass personalization.