Episode 22: “Capturing Mindshare with Storytelling” with Russell Sherman, partner at public relations firm, Prosek Partners.
- Author
- Broadridge
- Published
- Thu 12 Sep 2019
- Episode Link
- http://s2.content.video.llnw.net/smedia/9c1a2e5eb87640f681bebe568fe54ce4/QV/p0YcqPiuFMPPt97AcrhaWQ6k8SKKm1-M9PD1g_Q54/capturing-mind-share-with-storytelling.mp3
Russell Sherman’s three-part career – starting at news station New York 1, working at Bear Stearns during the financial crisis, and now thriving as a partner at Prosek Partners – created a foundation and knack for gaining customer mindshare, managing issues and crises, and winning third-party validation. Russell shares his story, including his dynamic career experience and life lessons, with Matt Swain.
