#109 - Jason Haas @ Tablas Creek Vineyard - The Regenerative Organic Vineyard Pioneering Rhône-Style Wine

On this episode of the ReGen Brands Podcast, we’re joined by Jason Haas – Partner and General Manager at Tablas Creek Vineyard. Tablas Creek is located in Paso Robles, California, is one of the pioneering wineries in the U.S. for regenerative organic farming, and was the first vineyard to become Regenerative Organic Certified®.

Jason shares the incredible origin story of Tablas Creek, born from a partnership between his father and the Perrin family of France. We explore how they brought Rhône varietals to California and why they started a grapevine nursery to supply their own vineyard and the broader wine community here in the US.

We dive into the challenges and opportunities of regenerative viticulture – from managing tillage, to animal integration, to water retention. Jason also unpacks the complexity of managing 270 acres while bottling 29 different wines. Plus, he shares insights on the economics of DTC versus wholesale channels, and how they're balancing high regenerative and organic standards with industry-wide transition support.

If you're curious about how regenerative farming shows up in your favorite glass of vino – and what it takes to make that possible – this episode is for you.

Episode Highlights:

🌱 Pioneering Rhône grape varieties here in the US

🍇 Becoming the first Regenerative Organic Certified® vineyard

🧪 Launching a nursery to grow better vines and accelerate domestic adoption

🌿 How organic and biodynamic laid the groundwork for regenerative

🐑 Grazing sheep to boost soil fertility and water retention

🍷 Bottling 29 different wines a year, the way nature intended

🥂 Growing their “Wine Club” to 11,000 members

📦 How DTC makes up 50% of their volume, but 80% of revenue

💡 Using “neighborhood” blends to help other growers transition to organic

🌍 Collective strategies to scale consumer demand for regen-certified wine

Links:

Tablas Creek Vineyard

Château de Beaucastel

Demeter Biodynamic Certification

Regenerative Organic Certified®

UC Davis Foundation Plant Services

One Block Challenge™

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