From Pop-Up to Powerhouse: Aurelia Edwards on Disrupting the Beauty Tech Industry
- Author
- Angelina Rivera
- Published
- Wed 16 Jul 2025
- Episode Link
- None
Today’s guest is Aurelia Edwards—entrepreneur, tech innovator, and founder of two groundbreaking ventures:
- Nailstry, the first mobile app marketplace for custom press-on nails
- Standard Measure Technologies, an AI-powered precision sizing platform transforming beauty and e‑commerce
With roots in healthcare, a master’s in cosmetic science, and experience as a licensed massage therapist, Aurelia blends wellness, beauty, and technology into her businesses.
Nailstry began in NYC’s West Village as a pop-up shop solving a wedding-day nail mishap. Its success led to a virtual sizing tool and app marketplace for custom nails.
Building on that tech, Aurelia launched Standard Measure Technologies in 2022, headquartered in Reno, NV. The platform offers sub-millimeter virtual measurement to eliminate outdated sizing methods—addressing product returns, boosting personalization, and reducing waste. Standard Measure already has over 8,000 users and a promising early revenue stream
In this episode, host Angelina Rivera and Aurelia dive into:
- The journey from healthcare and pop-ups to tech-driven beauty solutions
- Bootstrapping two ventures and navigating pre-seed funding
- Industry-first virtual nail sizing and measured precision systems
- Future applications of her measurement tech beyond beauty—into broader e‑commerce and personalization sectors
✨ For anyone curious about combining purpose, tech, and thoughtful innovation, this episode is a must-listen.
🔗 Connect with Aurelia Edwards:
Websites: https://nailstry.com
https://www.standardmeasure.ai
Linkedin: http://linkedin.com/in/aureliaedwards
Instagram: @thenailstry
Host Contact Information:
- Website: www.angelinarivera.com
- Facebook: Angelina Rivera
- Instagram: @refineandshinepodcast | @the.angelina.rivera
- YouTube: Refine and Shine Podcast
- LinkedIn: Angelina Rivera
- Email: [email protected]
- Book a Free Discovery Call: https://calendly.com/the-angelina-rivera/discovery-call
#RefineAndShinePodcast #AureliaEdwards #Nailstry #StandardMeasure #BeautyTech #AIinBeauty #WomenInTech #StartupJourney #VirtualSizing #PrecisionMeasurement #FemaleFounders #AngelinaRivera
