In the ever-evolving world of digital marketing and local SEO, few names stand out as boldly and consistently as Matteo Barletta. Known widely for his revolutionary approach to Google My Business (GMB) optimization and GBP (Google Business Profile) domination, Matteo is back with a bang in 2025 with his latest offering: GMB Crush – The GBP Ranking Catalyst Mastermind Reload. #tscourses #tscoursescom #mattei_barletta_gmb_crush_2025_the_gbp_ranking_catalyst_mastermind_reload
This isn’t just another course or mastermind. It’s a complete transformation of how local businesses approach visibility, customer acquisition, and map pack supremacy. In this article, we take a deep dive into Matteo’s methodologies, what makes the 2025 Reload different, and why the local SEO community can’t stop talking about it.
Who Is Matteo Barletta?
Matteo Barletta is a respected SEO practitioner and educator specializing in Google Business Profile rankings, with a strong reputation for delivering actionable strategies that deliver real-world results. Having helped thousands of businesses worldwide dominate their local search landscape, Matteo’s name has become synonymous with results-driven local SEO.
Over the years, he’s launched several successful programs, masterminds, and training events—but GMB Crush has remained his flagship system. Now, in 2025, it has been rebuilt, reloaded, and ready to scale businesses faster than ever.
What Is “GMB Crush – GBP Ranking Catalyst Mastermind Reload”?
The 2025 edition of the GMB Crush program is more than just an update; it's a complete reimagining of how Google Business Profiles work in the current SEO landscape. With changes to the Google algorithm, increased competition in local packs, and a shift towards AI-generated answers in search results, local businesses need more than citations and reviews—they need cutting-edge strategy.
The "Reload" version of the mastermind focuses on:
Why 2025 Is a Turning Point for Local SEO
Google has made several major updates between 2023 and 2025, impacting how businesses show up in local search. The "Vicinity" update in 2022 laid the groundwork, but newer algorithm shifts in 2024 have further prioritized:
With AI integrations directly influencing local packs (through Bard, SGE, and voice search), Matteo recognized the need for a new type of GBP strategy—one that could evolve alongside the AI ecosystem.
That’s why the Catalyst Mastermind Reload isn’t just training—it’s a predictive model for where local search is headed.
What’s Inside the Reloaded Program?
Here’s a sneak peek into the major components of the 2025 GMB Crush:
1. GBP Entity Optimization Framework
Matteo dives deep into semantic SEO, guiding users on how to structure GBP listings to mirror top-performing entities in Google’s Knowledge Graph. This includes: