Real Issues: No BS Archives - WebTalkRadio.net

Plenty, as you will learn on this week’s episode. Listen to Gary as he explains how naming a business or product works from a marketing perspective. You will learn the three categories of mistakes bu…

On this week’s episode Gary discusses the importance of how and why our appearances affect our success in the business world. Gary is joined by Wardrobe Consultant Dick Lerner of Wardrobe University…

In this week’s episode Gary discusses the use of symbolism in creating a graphic identity for yourself or your small business. He is joined by his special guest Erin Ferree of BrandStyle Design who …

This week Gary is joined by Dianne Durkin, a loyalty specialist and author. Listen to Gary and Dianne as they discuss the eight steps that make a magnetic leader, with specific examples from some of…

In this week’s episode, Gary discusses how social and political agendas have taken over our entertainment and what this means for us. Listen as he talks about when and why this is good and what it m…

When introducing his new budget, President Obama likened it to the same kitchen table budgeting that the average American family does. Join Gary as he talks with Craig R. Smith, Chairman of SwissAme…

Have you ever gone to a doctor and left feeling worse than you went in, emotionally? In this week’s episode, Gary talks with Dr. Elyse Lubell, Licensed Psychologist, about the emotional trauma we fa…

What do snow-covered parking spaces and the financial collapse of 2008 have in common? They’re both examples of how trust and mistrust play out in our society. Come listen to Gary as he discusses w…

What do Groundhog Day and political races have in common? They both take advantage of negative emotions in marketing. Listen to this week’s episode to understand why we are all suckers for negative…

Why did so many “normal” and “intelligent” people help spearhead the Nazi party? Come listen to Gary as he talks with Jonathan Maxwell, author of “Murderous Intellectuals, German Elites and the Nazi…

In this episode Gary discusses the true notion of competition and how and why most of us are conditioned to not actually compete. Are you curious how marketers and others take advantage of our natur…

In today’s episode Gary talks about the act of discounting and how this affects consumer decisions from who to vote for to what fast food to buy! Hear about why most politicians fail to deliver once …

On this week’s episode of Real Issues No B.S. Gary discusses the secret behind the election of the 112th Congress, why the Republican Party was able to take control of Congress, and what they need to…

In this week’s episode Gary discusses the reasons why an average family of four will pay $1000/day for a popular vacation and why many of us will give away $10 for fake money. It’s all about the expe…

Have you ever wondered about how important your identity is and what happens if it gets stolen? In this week’s episode Gary discusses two cases of identity theft and the resulting customer service …

In this episode Gary reveals the dirty little marketing secret known as “yield management” and shows how a major retailer uses this against us, the consumer. You will also learn about what makes for…

What do Bristol Palin and Prince William have in common? Listen to this week’s episode to find out how and why “real” people become celebrities and what this means for Bristol Palin and Prince Willi…

We all know that it is a very difficult economy out there right now. In fact, one of the key reasons the Democrats lost control of Congress was because of the lack of progress on economic fronts. Y…

What do Barack Obama, the Tea Party Movement, and Twinkies have in common? They all understand the power of emotional marketing! This inaugural issue of Real Issues, No B.S. introduces the idea of…