Veronica Wilen: Project Manager By Trade / Top Realtor By Heart

What transferable skills from your past career could make you a top performer in real estate?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Veronica Wilen. Veronica was recently recognized as one of the Top 500 Agents by Jacksonville Real Producers 2025, Veronica Wilen is a powerhouse in Northeast Florida’s real estate market. With over 70 successful transactions and more than $65 million in sales volume, she specializes in residential single-family homes, helping buyers—especially those relocating from out of state—find their dream homes in Ponte Vedra, St. Johns County, and beyond.

A Nocatee Certified Agent and resident since 2016, Veronica has an insider’s perspective on what makes Nocatee stand out among Florida’s top master-planned communities. While she sells throughout Northeast Florida, 80% of her listings are in Nocatee, making her an invaluable resource for both buyers and sellers looking to navigate this sought-after community.

Veronica also dives deep into the importance of preparation, communication, and staging when working with clients. 

Whether you're a new agent or an experienced one looking to elevate your game, her insights on professionalism, strategy, and continuous learning will inspire you to refine your craft.

Highlights

00:00 - 12:49 Veronica’s Journey to Real Estate Success

• Born in Kazakhstan and raised in Germany before moving to the U.S.
• Family history and the decision to relocate from the Soviet Union to Germany
• Transitioning from psychology to finance and later into real estate
• Moving to Florida as an au pair and pursuing an MBA
• Challenges and rewards of building a real estate career from the ground up

12:50 - 28:30 Applying Project Management to Real Estate

• How project management skills translate into real estate success
• Why communication is 95% of a project manager’s role
• Preparing for client interactions with a structured and professional approach
• Using data-driven strategies to help clients make informed decisions
• How organization and discipline build client trust and improve transactions

28:31 - 36:45 Choosing the Right Brokerage for Growth

• Veronica’s experience moving through different brokerages
• The importance of mentorship and a strong support system
• Why Engel & Völkers First Coast was the perfect fit for her
• The value of high-level collaboration with experienced agents
• How technology and training contribute to professional development

36:46 - 50:57 The Power of Staging and Presentation

• The impact of staging on faster and higher-value home sales
• The psychology behind buyer perception and first impressions
• Working with professional stagers vs. DIY staging solutions
• Virtual staging as an alternative when budgets are tight
• Small but impactful changes that make a home more marketable

50:58 - 01:10:45 Mastering Client Relationships and Negotiation

• The importance of follow-ups and staying present with clients
• Turning potential buyers into long-term, repeat clients
• The impact of having a strong CRM system for client management
• Navigating difficult client situations with psychology and empathy
• Why real estate is more than a transaction—it’s about people’s lives

01:10:46 - 01:14:48 Overcoming Challenges and Staying Consistent

• The emotional rollercoaster of lost deals and lessons learned
• Why follow-up speed and urgency can make or break a transaction
• How a business mindset elevates an agent’s success
• The role of social media and video content in attracting clients
• Continuous learning and growth through mentorship and networking
• Conclusion

Quotes:

"Providing value is always very, very important. People will remember what you bring to the table." – Veronica Wilen

"Project management and real estate have so much in common—communication, organization, and being prepared are key to success." – Veronica Wilen

"Your home is not just a financial transaction—it’s where you build memories. Helping people find the right place is incredibly rewarding." – Veronica Wilen

To contact Veronica Wilen, learn more about her business, and make her a part of your network, make sure to follow her on Facebook, Instagram, and Website.

Facebook: https://www.facebook.com/veronikini

Instagram: https://www.instagram.com/veronicawilenrealtor/

Website: https://veronicawilen.evrealestate.com/

Connect with me! Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

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