The Lissa Slade Team: Top Realtors in Jacksonville & Ponte Vedra Beach

What key qualities separate top real estate professionals from the rest?

In this episode of the Real Estate Excellence Podcast, Tracy interviews with powerhouse real estate duo, Lissa Slade and Heather Lewis, of The Lissa Slade Team. As top producers in Northeast Florida’s competitive market, Lissa and Heather share their journey from retail and design backgrounds to becoming sought-after real estate advisors. They discuss the importance of mentorship, overcoming imposter syndrome, and what it takes to build a successful, client-centered business in the real estate industry.

Lissa and her family have called Ponte Vedra Beach their home for over 24 years now. The pride of her heart is her young adults kids Elizabeth, Ethan, and Tommy. In her spare time Lissa loves sunrises and sunsets. Daily walking on the beach or community. She is also an avid reader and love live music.

Heather has resided in the Ponte Vedra and beaches for 23 years. During that time, she has bought, sold, built, and remodeled many properties.  She has a background in retail furniture sales, decorating, and business. She believes every client she works with deserves A+ service with an A+ attitude. She sets the bar high for herself to exceed her customer’s expectations of service. She puts her heart into every client, making each one a top priority.

If you enjoyed this episode, don’t forget to subscribe and leave a review! Follow Lissa and Heather on social media (handles below) and let us know: What’s the #1 quality you think makes a real estate professional stand out? Share your thoughts in the comments!

Highlights

00:00 – 06:00 The Power of Mentorship in Real Estate

• Why every agent needs both a peer mentor and a senior mentor
• Lessons Lissa and Heather learned from their mentors
• How mentorship accelerates business growth
• The difference between structured and organic mentorship
• Advice for new agents on finding the right mentor

06:01 – 21:15 From Retail to Real Estate: Lissa & Heather’s Career Evolution

• Lissa’s journey from retail management to real estate success
• Heather’s experience in sales, home design, and how it shaped her approach
• The transferable skills from retail and customer service
• Overcoming imposter syndrome and becoming a confident agent
• Key takeaways from their early career struggles

21:16 – 30:22 Building a Successful Real Estate Business Through Structure & Organization

• The importance of time-blocking and daily planning
• How a CRM system can make or break a real estate business
• The “Big Calendar” strategy for tracking goals and milestones
• How consistency in marketing and outreach leads to success
• Why many agents fail due to a lack of structured business planning

30:23 – 39:10 Mastering Client Relations: Overcoming Challenges & Pushback

• How to handle difficult clients with confidence and professionalism
• Setting clear expectations to avoid misunderstandings
• The importance of taking charge in listing presentations
• Strategies to get hesitant sellers on board with staging and pricing changes
• How to position yourself as the expert in every client interaction

39:11 – 53:05 The Power of Referrals & Repeat Business

• Why Lissa has built a business entirely on referrals without paid leads
• Strategies for staying top-of-mind with past clients
• How to turn one transaction into multiple future referrals
• The role of social media in strengthening client relationships
• Why building trust is the foundation of long-term success

53:06 – 01:10:02 Working with Trusted Vendors: The Referral Process

• Why selecting the right lender, inspector, and service providers matters
• How to present vendor options without liability risks
• Lessons learned from past vendor experiences—what went wrong and how to fix it
• The impact of good vendor relationships on closing deals smoothly
• Best practices for guiding clients through their choices
• Conclusion

Quotes:

 “Mentorship is critical—you need to surround yourself with people who have done what you want to do.” — Lissa Slade

 “People don’t buy and sell homes every day. They rely on us to be the experts.” — Heather Lewis

 “Real estate is all about relationships. Your goal is to create lifelong clients who trust you for every transaction.” — Lissa Slade

 “Urgency is key. Don’t wait for someone to tell you what to do—be proactive and get it done.” — Heather Lewis

To contact Lissa Slade and Heather Lewis, learn more about their business, and make them a part of your network, make sure to follow her on Facebook and Instagram.

Facebook: https://www.facebook.com/EVLissaSlade/

Instagram: https://www.instagram.com/thelissasladeteam/

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