Tari Taylor & Kari Francom: Top Mother/Daughter Real Estate Team

What does it take to build a thriving real estate business with family?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with the dynamic mother-daughter real estate duo, Tari Taylor and Kari Francom. Tari, a seasoned real estate professional, started in the industry in 2005 after a career in banking, driven by a passion for helping people. She later founded Premier Homes Realty alongside her husband, Mike, creating a brokerage built on agent empowerment, transparency, and exceptional service. Now, her daughter Kari has joined the business, bringing fresh energy and perspective. Together, they share insights on navigating market shifts, building a sustainable career in real estate, and the importance of ethics, mentorship, and continuous learning.

They know that changing real estate markets, rising interest rates, inflation, and economic uncertainty create significant financial difficulty for buyers and sellers to meet their goals.  They work hard to help their clients overcome those difficulties.

As an independent brokerage, they can modify our commissions.  For sellers, they will list their home for only 4% total real estate commission.  If they personally bring in the buyer, they will reduce your cost to only 3% commission.  For buyers, they will pay up to 1% of the purchase price towards your closing costs and prepaids, subject to your lender approval. A licensed real estate agent since 2005, (20 years) Tari is a broker associate and has a degree in Paralegal Studies, Broker Price Opinion, a Short Sale and Foreclosure Resource designations. Kari provided staff support for the company while completing her bachelor’s degree and obtained her real estate license in 2022.

Are you considering a career in real estate? Tari and Kari emphasize the importance of finding the right mentorship and aligning with the right brokerage. If you’re a buyer or seller looking for a team that truly puts you first, reach out to Premier Homes Realty today!

Highlights

01:03 - 09:20 Building a Business with Family

• Tari’s transition from banking to real estate in 2005
• The founding of Premier Homes Realty and its unique commission model
• Kari’s decision to follow in her mother’s footsteps
• The benefits and challenges of working as a mother-daughter team
• How passion and work ethic play a role in real estate success

09:21 - 25:25 Navigating Market Shifts & Short Sales

• The impact of the 2008 market crash on real estate
• Tari’s experience learning short sales and foreclosure processes
• How helping clients through short sales built long-term relationships
• Market trends from 2005 to today and how they affect agents
• Adapting to interest rate fluctuations and inventory changes

25:26 - 38:51 The Key to Success: Ethics, Client Focus & Mentorship

• Why ethics and transparency are critical in real estate
• The importance of choosing the right brokerage and mentorship
• How Tari and Kari conduct their listing presentations
• Why putting clients first leads to a sustainable career
• Balancing business goals with genuine care for people

38:52 - 50:12 Mastering Client Interactions & Growing Confidence

• The importance of communication and negotiation in real estate
• Kari’s growth in confidence through mentorship and experience
• Handling difficult clients and maintaining professionalism
• Adapting to different personality types in real estate transactions
• How body language and engagement reveal client trust

50:13 - 55:00 Building a Brokerage That Supports Agents

• How Premier Homes Realty provides 100% commission to agents
• The brokerage’s approach to mentoring new and experienced agents
• Why retention matters more than constant recruiting
• The importance of having a broker who stays involved in transactions
• How Premier Homes Realty fosters collaboration and education

55:01 - 01:15:02 Innovation, Technology & The Future of Real Estate

• Why staying ahead with technology is crucial for real estate success
• The role of market research and online presence in attracting clients
• How Premier Homes Realty continues to evolve and adapt
• The future of real estate teams and mentorship programs
• Final thoughts on what it takes to build a lasting career in real estate
• Conclusion

Quotes:

“Take care of people, and the money will take care of itself.” – Tari Taylor

 “I saw how dedicated my mom was, and I wanted that passion in my own career.” – Kari Francom

 “There are so many houses out there—I’m not worried about competition. I believe everyone has their own network and sphere.” – Kari Francom

 “You have to think outside the box. Some brokerages keep you in a box, but if you want to grow, you have to break out of it.” – Tari Taylor

 “Every transaction is different. Even after 20 years, I’m still learning something new.” – Tari Taylor

To contact Tari Taylor & Kari Francom, learn more about them business, and make them a part of your network, make sure to follow them on Facebook, Instagram, and YouTube.

Facebook: https://www.facebook.com/taritaylorrealtor

Instagram: https://www.instagram.com/tariandkarikeepingitrealestate/

YouTube: https://www.youtube.com/@premierhomesrealtyfl

Connect with me! Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

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