Sharon Alters: Excellence In Real Estate Top Jacksonville Agent

Can mastering storytelling and creative production turn you into a top-performing real estate agent?

In this episode of the Real Estate Excellence Podcast, Tracy Hayes sits down with Sharon Alters—one of Northeast Florida’s most respected and dynamic real estate agents. With a unique background in advertising and film production, Sharon shares how her creative roots shaped her customer-first philosophy in the competitive real estate landscape. Through storytelling, staging, and strategic mindset work, she has transformed hundreds of lives and homes, becoming a community pillar in Fleming Island and beyond.

From filming commercials at Old Faithful to managing luxury listings with precision, Sharon reveals her journey and powerful mindset shifts that shaped her business success. She offers listeners wisdom on handling the shifting market, leveraging AI for listings, and the crucial role of culture and coaching in building a lasting real estate career. Whether you're a new agent or a seasoned pro, this episode is packed with valuable insights on what true excellence looks like in real estate.

Love hearing stories from industry leaders like Sharon? Subscribe to the Real Estate Excellence Podcast now and leave a review! Share this episode with a fellow real estate agent who needs inspiration to keep pushing forward!

Highlights:

00:00 – 07:58 Mastering the Market Basics

• Location, condition, and price
• High rates vs. historical norms
• Why homes still hold value
• Buyer fears explained
• Market cycles then and now

07:59 – 18:28 From Film Sets to Sales

• Breaking into advertising
• Clio award-winning work
• Creative skills in real estate
• Excellence from production days
• Blending art and business

18:29 – 31:08 Starting in Real Estate

• Why Sharon got licensed
• Turning skills into sales
• Building confidence fast
• Early wins with relocation
• Never fail mindset

31:09 – 38:22 Tech Tools and Tactics

• AI for listings and ads
• Collaborating with sellers
• Writing for target buyers
• Smart home upgrade advice
• Power of staging

38:23 – 45:19 Choosing the Right Brokerage

• Culture over commissions
• Why cloud offices fall short
• Asking the right questions
• Mentorship matters
• Learning by collaboration

45:20 – 1:15:28 Mindset and Client Success

• Ninja Selling system
• Routines and follow-up
• Understanding personality types
• Going the extra mile
• Service with heart and hustle

Quotes:

 “Failure is not an option. I was not going to fail. No matter what.” – Sharon Alters

 “Every real estate transaction is a mini-production.” – Sharon Alters

 “I treat my business like a ministry—if I make a mistake, I pay for it.” – Sharon Alters

“Photography may not sell a home, but it gets them in the door.” – Sharon Alters

To contact Sharon Alters, learn more about her business, and make her a part of your network, make sure to follow her on her Instagram and Facebook.

Connect with Sharon Alters!

Instagram: https://www.instagram.com/teamalters/

Facebook: https://www.facebook.com/sharon.alters/

Connect with me! Website: toprealtorjacksonville.com  

Website: toprealtorstaugustine.com 

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